The idea:
For Amex's high net worth Centurion Card members - how to reward an audience that already takes the best seats in the house for granted? By positioning a series of intimate private recitals and backstage tours at the ROH as a money can't buy event. Avoiding the usual 'luxury' hyperbole. And comms to provide assurance for gatekeeper approval:
For Amex's high net worth Centurion Card members - how to reward an audience that already takes the best seats in the house for granted? By positioning a series of intimate private recitals and backstage tours at the ROH as a money can't buy event. Avoiding the usual 'luxury' hyperbole. And comms to provide assurance for gatekeeper approval:
'Opera up close'
