Strategy & idea:
KIddylicious was originally a range of frozen meals. But despite a being a great product, a reassessment of the future of the brand, and the business, was required. Following meetings round the founder's kitchen table, a gap in the market for healthier, tastier toddler snacks was identified. And a whole new Kiddylicious Snacks brand developed, with ongoing marketing support.
Results:
The range grew from 3 to an eventual 30+ skus. And from national, to international distribution.
With an eventual successful exit sale for £40m.
The range grew from 3 to an eventual 30+ skus. And from national, to international distribution.
With an eventual successful exit sale for £40m.
Range extensions into older categories were also trialled (above).
