Strategy & idea:
Problem: Launching the Men’s Health range of high protein meals into Asda – with its very different customer base. And a blanket nationwide campaign not being a viable option for driving individual store footfall & sales.
Solution: an insight-driven Geo & Lifestyle mobile ad campaign - deployed within the very tight catchment of stockist stores - thus minimising media wastage and maximising individual store footfall & sales:
'Upgrade your mealtimes'
Problem: Launching the Men’s Health range of high protein meals into Asda – with its very different customer base. And a blanket nationwide campaign not being a viable option for driving individual store footfall & sales.
Solution: an insight-driven Geo & Lifestyle mobile ad campaign - deployed within the very tight catchment of stockist stores - thus minimising media wastage and maximising individual store footfall & sales:
'Upgrade your mealtimes'
Result:
Empty shelves!
(In fact, it was so successful, Asda attempted to create their own version of the range themselves. Nice one, Asda.)
Empty shelves!
(In fact, it was so successful, Asda attempted to create their own version of the range themselves. Nice one, Asda.)
