Strategy & idea:
To compete against a slew of discount-driven forex providers, HiFX needed to shift to an online transactional model – accommodating both B2B and B2C customers. Following extensive insight gathering, consultation with C-suite members & stakeholders, and customer journey mapping, the brand's point of difference was identified in the unparalleled experience and knowledge held within the business. Expressed in the creation of a new, customer-focussed positioning:
eXpertly done
To compete against a slew of discount-driven forex providers, HiFX needed to shift to an online transactional model – accommodating both B2B and B2C customers. Following extensive insight gathering, consultation with C-suite members & stakeholders, and customer journey mapping, the brand's point of difference was identified in the unparalleled experience and knowledge held within the business. Expressed in the creation of a new, customer-focussed positioning:
eXpertly done
The brand was relaunched across 3 global sites, print and digital comms. Even the office interiors.
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Results:
An incredible 40% increase in leads just three months after go live.
And subsequent successful exit sale to Euronet/Xe.
An incredible 40% increase in leads just three months after go live.
And subsequent successful exit sale to Euronet/Xe.
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Hifx before:
