The Idea:
To promote the benefits of drinking 2L of water per day (and that Volvic comes out of a volcano) the Volvic 14 day challenge was centred around customer UGC to encourage engagement throughout the campaign. With the hub being a unique floating website bubbling with volcanic activity. Featuring sticky content like the 'How-do-you-feel-ometer', and a prize promotion to help drive sales. It broke all Danone records for traffic and engagement.
