Strategy & Idea:
It all started with a Tupperware box full of cake samples from the founder. Made with lower fat & sugar, but also genuinely delicious. So to appeal to both the parents (customers) and kids (consumers). the idea was that the kids themselves tell the parents about the tastier healthier cakes. Thereby flipping the usual mum-to-kid scenario.
It all started with a Tupperware box full of cake samples from the founder. Made with lower fat & sugar, but also genuinely delicious. So to appeal to both the parents (customers) and kids (consumers). the idea was that the kids themselves tell the parents about the tastier healthier cakes. Thereby flipping the usual mum-to-kid scenario.
Results:
'The goodness cakes' brand was cooked up from scratch. Gaining an instant fanbase – and quickly growing to nationwide distribution. Picking up a Cool Brand award along the way.
'The goodness cakes' brand was cooked up from scratch. Gaining an instant fanbase – and quickly growing to nationwide distribution. Picking up a Cool Brand award along the way.
