Strategy & Idea:
Invention of a new B2B and B2C parent & child expert bookings platform: Koala & Joe – connecting trusted & verified experts with families in need.
By understanding the realities of modern parenting, and the effects on businesses of a stressed out parent workforce – the Koala & Joe strategy, positioning and route to market was all created from the ground up. With initial comms rollout via web, social and PR.
Invention of a new B2B and B2C parent & child expert bookings platform: Koala & Joe – connecting trusted & verified experts with families in need.
By understanding the realities of modern parenting, and the effects on businesses of a stressed out parent workforce – the Koala & Joe strategy, positioning and route to market was all created from the ground up. With initial comms rollout via web, social and PR.
Early stage results:
Round 1 funding won.
Femtech award winner 2023.
Round 1 funding won.
Femtech award winner 2023.
