Strategy and Idea:
From a bag of white powder (the product that is) to the creation of "Decibel Sports Nutrition". Using the vernacular of music, and its stand-out flavours, to differentiate itself in a world awash with the generic pumped up vein-popping imagery of the time. And a perfect fit for its image conscious, Ibiza-going audience.
From a bag of white powder (the product that is) to the creation of "Decibel Sports Nutrition". Using the vernacular of music, and its stand-out flavours, to differentiate itself in a world awash with the generic pumped up vein-popping imagery of the time. And a perfect fit for its image conscious, Ibiza-going audience.
Launched at an Expo in Madrid, and extended through press ads, packaging, motion graphics, web, ecrm, social and tactical comms
Results:
The experiential DJ launch event in Madrid generated an instant 3000+ Social fanbase, and later an incredible 94% click-through to conversion for trial samples via FB. With the data captured invaluable in guiding the brand’s future planning and marketing activity. And extension of the pack range to 30 skus.
The experiential DJ launch event in Madrid generated an instant 3000+ Social fanbase, and later an incredible 94% click-through to conversion for trial samples via FB. With the data captured invaluable in guiding the brand’s future planning and marketing activity. And extension of the pack range to 30 skus.
