The idea:
Driving awareness and footfall for the National Army Museum, Chelsea. Idea: dramatise 500 yrs of the soldiers' experience by juxtaposing it with ordinary modern day scenarios. With OOH via key tube locations, and print media at Chelsea and Arsenal football grounds.
Driving awareness and footfall for the National Army Museum, Chelsea. Idea: dramatise 500 yrs of the soldiers' experience by juxtaposing it with ordinary modern day scenarios. With OOH via key tube locations, and print media at Chelsea and Arsenal football grounds.

